BC Tech Jobs Outlook 2017

After being approached by recruiters in the last few weeks for technology opportunities, I researched BC technology jobs for 2017 and beyond to discover continued strong demand for qualified talent, including marketing and sales. Here are my findings: Qualified BC...

Content Marketing Stages

Evolution of Content Marketing  to Marketing Automation Generating leads with content marketing involves marketing materials and email campaigns to drive leads to your sales funnel. Recently, I came across an interesting article about how content marketing has...

Content Writing on WordPress

Content Writing with SEO for Traffic To attract the right traffic and convert sales leads on your website or WordPress blog, you’ll need to incorporate effective content writing with SEO into your selected webpages or blog posts. SEO is the active practice of...

Eloqua Marketing Automation

What is Marketing Automation for Lead Generation? Marketing Automation for Enterprises I’ve been reviewing Eloqua as marketing automation for enterprises, designed to close the loop for marketing and sales. This platform integrates campaign execution, testing,...

Small Business Marketing Automation

Small Business Marketing Automation With Infusionsoft and Hubspot There are two main small business marketing automation software for comparisons: InfusionSoft and Hubspot. You cannot visit the InfusionSoft website and buy their software. That means you have to talk...

Marketing Audit for an Existing Business

8-Step Marketing Audit Overview This marketing audit is for small to mid-size businesses looking to improve their marketing and lead generation system. It can be reviewed from the perspective of its contribution to the generation of leads and the conversion of these...

Content Strategy Tips for Content Rewrite

Content Strategy Tips to Improve User Experience Oftentimes, corporate sites contain a lot of content over the years, but become overwhelming for the intended audiences or personas. Here are few content strategy tips for content rewrite that are best practices for...

SEO Copywriting to Get More Traffic and Leads

SEO Copywriting in Tech and More I have a BA in English from the University of British Columbia, Certificate in Marketing Communications from British Columbia Institute of Technology and Diploma in Digital Media Arts. I also have extensive experience working with...

How to Find Topics for Your Blog

Using Wordtracker to Find Topics for Your Blog Before optimizing your website or blog, you will need to complete a research of valuable keywords. First visit the free version of Wordtracker to research your keywords for your topic: http://freekeywords.wordtracker.com/...

Blog Marketing Tips

Blog Marketing Tips Over time, quality content on your viral blogging system will attract free traffic. This is beneficial as the internet has made it possible for prospects to research your website and your competitors websites to better understand their available...

Optimize Your Blog Post for Search Engines

Steps to Optimize Your Blog Post for Readers Now that you have your blog set up and you have an idea what niche to focus on, here’s how you can optimize your blog posts for search engines. The internet is a giant library of information, which needs to be organized....

SEO Copywriting Guide

What is SEO Copywriting? SEO copywriting that is easy to scan and readable helps your visitors get the information they need, resulting in potential customers for your products or services. Web content includes the text on a webpage, white papers, user reviews, case...

How to Get Leads From Facebook

Case Study: Leads From Facebook Group Many businesses do not know how to attract customers. Instead they wait for customers to arrive. Learning key traffic methods such as Facebook, this will allow you to bring as many customers as possible to your product or service....

Why Choose WordPress for Blogging

WordPress for Blogging is Fast and Easy As a business owner, a WordPress website makes it easier and faster for you to add fresh blog content regularly. That’s because you don’t need to know any coding or how to use special software to add new pages. Google and other...

Mobile Responsive Sites For The New Economy

Updating to Mobile Responsive Sites Theme I upgraded my website from a free and static WordPress theme to a mobile responsive WordPress theme (Divi) for 2016. Since I already have WordPress installed on my site, only the new mobile responsive theme needs to be...

Social Media Trends for Content

Content Continues to be King for Social Media Trends Social Media Today reported that 78% of CMO’s believe custom content is the future of marketing. Most marketers utilize content as a major resource in their efforts. Creating great content on a regular basis and...

BC Technology Jobs Outlook 2016

Shortage of Talent for BC Technology Jobs Focus on a niche or vertical and getting known in the industry as an authority to maximize your revenues. That’s how I have been able to do contract work since 2009. With social media, you can test out your niche and know if...