How to Start an Online Business

How to Start an Online Business

From Former Corporate Employee Who Now Works From Home For take ACTION entrepreneurs who want to leverage social impact technology: The internet is an example of social impact technology that empowers change. It enables you to start an online business anywhere with a...

Online Marketing Tools for Kindle Ebook

Online Marketing Tools to Get You More Sales I’ve been doing marketing contracts for mostly corporate marketing departments and established agencies that focus on professional services marketing since 2001, starting with AQUENT (creative outsourcing agency for...

BC Tech Jobs Outlook 2017

After being approached by recruiters in the last few weeks for technology opportunities, I researched BC technology jobs for 2017 and beyond to discover continued strong demand for qualified talent, including marketing and sales. Here are my findings: Qualified BC...

Customer Avatar Questionnaire

What is a Customer Avatar? A customer avatar allows you to learn as much as possible about your potential customers. The more you know about them, the easier it will be to engage them with your message. We want to find out everything possible about the folks in our...

3 Marketing Tools to Get You More Sales

These Marketing Tools Are Quick And Easy To Use! Successful marketers have used the following mobile marketing tools for networking, referrals and more. This will help you get more sales using Facebook, Meetup and Mailchimp. How can these tactics and more help you get...

Content Marketing Stages

Evolution of Content Marketing  to Marketing Automation Generating leads with content marketing involves marketing materials and email campaigns to drive leads to your sales funnel. Recently, I came across an interesting article about how content marketing has...

Content Writing on WordPress

Content Writing with SEO for Traffic To attract the right traffic and convert sales leads on your website or WordPress blog, you’ll need to incorporate effective content writing with SEO into your selected webpages or blog posts. SEO is the active practice of...

Eloqua Marketing Automation

What is Marketing Automation for Lead Generation? Marketing Automation for Enterprises I’ve been reviewing Eloqua as marketing automation for enterprises, designed to close the loop for marketing and sales. This platform integrates campaign execution, testing,...

Small Business Marketing Automation

Small Business Marketing Automation With Infusionsoft and Hubspot There are two main small business marketing automation software for comparisons: InfusionSoft and Hubspot. You cannot visit the InfusionSoft website and buy their software. That means you have to talk...

Marketing Audit for an Existing Business

8-Step Marketing Audit Overview This marketing audit is for small to mid-size businesses looking to improve their marketing and lead generation system. It can be reviewed from the perspective of its contribution to the generation of leads and the conversion of these...

Content Strategy Tips for Content Rewrite

Content Strategy Tips to Improve User Experience Oftentimes, corporate sites contain a lot of content over the years, but become overwhelming for the intended audiences or personas. Here are few content strategy tips for content rewrite that are best practices for...

SEO Copywriting to Get More Traffic and Leads

SEO Copywriting in Tech and More I have a BA in English from the University of British Columbia, Certificate in Marketing Communications from British Columbia Institute of Technology and Diploma in Digital Media Arts. I also have extensive experience working with...

How to Find Topics for Your Blog

Using Wordtracker to Find Topics for Your Blog Before optimizing your website or blog, you will need to complete a research of valuable keywords. First visit the free version of Wordtracker to research your keywords for your topic: http://freekeywords.wordtracker.com/...

Your Personal Branding for the New Economy

It Starts with Your Personal Branding… I’ve been involved in the marketing of over a dozen product launches and new business startups. These startups range from global enterprise companies to small local businesses and online businesses. I also provided marketing for...

Blog Marketing Tips

Blog Marketing Tips Over time, quality content on your viral blogging system will attract free traffic. This is beneficial as the internet has made it possible for prospects to research your website and your competitors websites to better understand their available...

Social Impact of Barter in the Local Economy

How Modern Barter Creates Social Impact Contemporary business-to-business (B2B) barter clubs are trade exchanges, often within a region and contribute to the development of a social, public and cooperative economy and impact on the local economy and community. This...

Small Business Email Marketing

Stay Top of Mind With Small Business Email Marketing With MailChimp, small business email marketing is easy and free if you have less than 2000 contacts. By having an opt-in which is part of your site, you’ll also be able to grow your list. Then you’re...

Traffic for Blogs to Win in The New Economy

Free Vs. Paid Traffic for Blogs Many bloggers focus on trying to get free traffic to generate sales because Google indexes blogs. Some bloggers even rely solely on this strategy. However – this is not a sustainable blogger business model. Free traffic (SEO) is not...

Brand Association For The New Economy

Brand Association With Earth Charter  Example of how to leverage brand association by finding organizations aligned with your values and goals. Of course, you’ll have your own unique values and goals and that will determine your brand associations. I...