Content Strategist Resume
- Conducted Content Audits: Stakeholder interviews, competitive analysis, objective analysis, and evaluation of the content to develop personas, user journeys, and content.
- Developed Content Strategy: Topics ownership, taxonomy, process, content production workflow, sourcing, and style guides. Tested and validated messaging, navigation, and user journeys.
- Planned Content: Staffing recommendations, content management system customization, metadata plan, communications plan, and migration plan.
- Created Content: Writing copy, asset production, governance model, SEO, and quality assurance to solve UX and design challenges with designers and developers.
- Maintained Content: Periodic auditing, advising stakeholders, and determining targets for success measures. Managed the creation of sitemaps and content plans.
Copywriting & UX Writing Samples
Banking Case Study
Developing website redesign and content
to increase brand loyalty for a global bank
Insurance Case Study
Collaborating on revised content in plain
language for an insurance company
AI Technology Case Study
Strategizing, planning, and implementing
training content for a product launch