Vancouver Copywriter
Copywriter and content strategist specializing in technology and financial services:
- Delivered AI workflows, AI agent, and Co-pilot training for B2B tech, SaaS, and financial services.
- Proven at building prompt engineering frameworks, AI copy checker agent, and AEO/SEO content optimization for enterprise and regulated industries.
- Track record delivering across Avanade/Accenture, Apple, Vancity, RBC, HSBC, Microsoft, TELUS.
CORE COMPETENCIES
Content Strategy · Copywriting · UX Writing · Content Audits · Taxonomies · Style Guides · AEO/SEO Content Optimization · Prompt Engineering · AI Workflow Design · AI Copy Checker Agent · Technical Writing
Key accomplishments
- Avanade/Accenture: Content strategy, copywriting, and UX writing for global consulting
- Avanade Shark Thank Award: NFT Roadmap & Web 3.0 2022 Winner
- Microsoft: Viva Topics Microsoft Learn certification with AI technology
- HSBC: Managed up to $1M budget for marketing product launches
- Google Local Guide: Over 33 million photo views to benefit local businesses
Content strategy, copywriting & UX writing
- Technology: Global IT Consulting, Fintech, Web 3.0
- Financial services: Banking, Investments, and Insurance
- Utilities: Gas, Electric, and Telecommunications
- Government: US IIJA Grants and BC Crown Corporations
Content strategy process
- Conducted content audits: Stakeholder interviews, competitive analysis, objective analysis, and content evaluation to develop personas, user journeys, and content models.
- Developed content strategy: Topic ownership, taxonomy, process, content production workflow, sourcing, and style guides. Tested and validated messaging, navigation, and user journeys.
- Planned content: Staffing recommendations, content management system customization, metadata plan, communications plan, and migration plan.
- Created content: Writing copy, asset production, SEO, and quality assurance to solve UX and design challenges with designers and developers.
- Maintained content: Periodic auditing, advising stakeholders, overseeing the governance model, determining targets for success measures, and managing sitemaps and content plans.
