Vancouver Content Strategist & Copywriter
Summary: Content strategist specializing in technology and financial services, delivering content strategy, copywriting, UX writing, AI workflows, and AI agents that turn complex products into clear, compliant, user centered experiences.
- AI Workflows & Agents: Prompt engineer writer/editor to train an Amazon LLM, led AI training at Mortgage Cadence/Accenture, and built an AI agent enforcing brand lexicon compliance at Vancity.
- B2B Tech & SaaS: Apple.com, Microsoft, Accenture Song, Accenture Utilities, Binary Stream (Dynamics ERP), Sage (Accounting/ERP), Beanworks (Fintech), Microserve (MSP/IT Solutions), PCIS (MSP/IT Solutions).
- Fintech & Financial Services: RBC, ICBC, HSBC, Western Union Business Solutions, Symcor, Sage, BCAA, Financial Confidence Advisors, Pacific Place Group, Pacific Blue Cross, Vancity.
Skills: Prompt engineering, SEO, AEO, SEM, B2B Writing, Google Ads, Meta Ads, CMS, Asana, Slack, M365
Key accomplishments
- Avanade/Accenture: Content strategy, copywriting, and UX writing for global consulting
- Avanade Shark Thank Award: NFT Roadmap & Web 3.0 2022 Winner
- Microsoft: Viva Topics Microsoft Learn certification with AI technology
- HSBC: Managed up to $1M budget for marketing product launches
- Google Local Guide: Over 33 million photo views to benefit local businesses
Content strategy, copywriting & UX writing
- Technology: Global IT Consulting, Fintech, Web 3.0
- Financial services: Banking, Investments, and Insurance
- Utilities: Gas, Electric, and Telecommunications
- Government: US IIJA Grants and BC Crown Corporations
Content strategy process
- Conducted content audits: Stakeholder interviews, competitive analysis, objective analysis, and content evaluation to develop personas, user journeys, and content models.
- Developed content strategy: Topic ownership, taxonomy, process, content production workflow, sourcing, and style guides. Tested and validated messaging, navigation, and user journeys.
- Planned content: Staffing recommendations, content management system customization, metadata plan, communications plan, and migration plan.
- Created content: Writing copy, asset production, SEO, and quality assurance to solve UX and design challenges with designers and developers.
- Maintained content: Periodic auditing, advising stakeholders, overseeing the governance model, determining targets for success measures, and managing sitemaps and content plans.
