Vancouver Content Strategy & Content Strategist
Digital Marketing: Strategize, plan, and implement digital marketing campaigns for demand and lead generation with conversion optimization; develop content calendar and provide analytics reporting
Content Marketing / Copywriting: SaaS, technology, e-commerce and financial services industries
Writing Samples: Digital content, sales enablement collateral, press releases, user guides and more
Content Strategy & Content Strategist Since 2001
Marketing Campaign Leadership: HSBC Asset Management launches up to $1 million budget each, HSBC Direct Savings $20 million account, PCIS (IT consulting) and IMPACT Festival (fundraising)
Copywriting: SaaS, AP automation, VAR service provider, Dynamics ERPs, fintech, IT consulting, accounting, financial services, legal, real estate, ICBC claims, insurance and global payments
Download Content Strategy / Copywriting Resume (PDF)
“Liza has successfully implemented the Pacific Coast Information Systems Ltd. (PCIS) B2B marketing programs, using both traditional and online media. This has resulted in promoting PCIS brand, communications, products, and services to help maximize sales for the company. Liza is very focused on the task, paying attention to details and always delivers on time.” www.PCIS.com
“I own an SEO company based in Vancouver. Liza is a great person to help get your content on your website when you have neither the time or inclination…and some people may find they lack the skill for writing specifically for the internet. Liza makes it easy for both the client, and me. I first hired Liza to do some copywriting for a client in 2009, the client was very happy. If you have any questions, please feel free to contact me.” www.GuaranteedSEO.com
“Liza excelled in her role as lead copywriter for all marketing campaigns while working at Sage. Liza consistently delivered projects on time despite working with very short deadlines. Her ability to multi-task and communicate clearly with various stakeholders immensely attributed to her success. In addition to her excellent quality of work, Liza was extremely personable with our team from day 1 and was proactive in providing solutions to several campaign challenges. She will be an asset to whichever company she chooses to work.” www.Sage.com
Farshid Zavosh
VP Sales & Marketing, Scoop