Liza J. Lee, Vancouver
I have 15+ years of experience in content strategy, copywriting, UX writing, and project management in collaboration with creative directors, UX designers, visual designers, developers, and stakeholders.
I believe an effective content strategy is more than great ideas and nice-looking designs. It focuses on important factors such as successful customer journeys, data clarity, and measurable results.
Key Accomplishments
- Avanade: Content strategy, copywriting, and UX writing for global IT consulting
- Avanade Shark Thank Award 2022 Winner: The Art Party NFT roadmap and Web3
- Microsoft: Viva Topics Microsoft Learn certification with AI technology
- HSBC: Managed up to $1M budget for marketing product launches
- Google Local Guide: Over 19 million photo views to benefit local businesses
Industry Experiences
- Technology: Global IT Consulting, Fintech, AI, and Web3
- Financial Services: Banking, Investments, and Insurance
- Utilities: Gas, Electric, and Telecommunications
Digital Marketing Highlight
Digital marketing campaigns at HSBC with localization in English, French, and Chinese, product launches with budgets up to $1 M each; developing marketing plans, brand, and trademarks; project owner / executive producer of Meet the Manager videos.
Portfolio Experiences
Worked with a variety of tech and financial services organizations including Accenture, Microsoft, BCAA, FortisBC, Symcor, CommonwealthFx, Western Union, Sage, ICBC, HSBC, Seagate, PwC, TELUS Mobility, as well as agencies: Avanade, Skunkworks, OXD / Open Road, Blast Radius, J Walter Thompson, and Data Driven Marketing.
Medical, disability, and litigation experience for over 500 injury claims – Leveraged knowledge as a content strategist and copywriter for auto, home, travel, and life insurance for BCAA; group benefits, and life insurance for financial advisors and Pacific Place Group licensed with Manulife, Sunlife and Canada Life; travel insurance with Pacific Blue Cross, and investments with HSBC.
