Vancouver B2B Tech Copywriter
- B2B tech copywriter and AI content strategist, including five years embedded alongside Accenture, Accenture Song, Microsoft, and Amazon delivering high-stakes enterprise tech assets.
- B2B tech copywriter for SMEs at Binary Stream, Microserve, Beanworks, Symcor, PCIS, and Sage.
- Proven track record building prompt engineering frameworks, AI proofreading/lexicon agents, and AEO/SEO-optimized content for regulated industries.
- Expert at translating complex SaaS platforms and enterprise workflows into value propositions, high-converting campaigns, and positioning that drive measurable engagement.
CORE COMPETENCIES
B2B Tech Copywriting · Prompt Engineering · AEO/SEO Content Optimization · AI Agent Proofreading and Brand Lexicon Compliance · Enterprise Tech Simplification · Conversion-Focused Campaign Strategy · Regulated Industry Compliance
Key accomplishments
- Avanade/Accenture: Content strategy, copywriting, and UX writing for global consulting
- Avanade Shark Thank Award: NFT Roadmap & Web 3.0 2022 Winner
- Microsoft: Viva Topics Microsoft Learn certification with AI technology
- HSBC: Managed up to $1M budget for marketing product launches
- Google Local Guide: Over 33 million photo views to benefit local businesses
Content strategy, copywriting & UX writing
- Technology: Global IT Consulting, Fintech, Web 3.0
- Financial services: Banking, Investments, and Insurance
- Utilities: Gas, Electric, and Telecommunications
- Government: US IIJA Grants and BC Crown Corporations
Content strategy process
- Conducted content audits: Stakeholder interviews, competitive analysis, objective analysis, and content evaluation to develop personas, user journeys, and content models.
- Developed content strategy: Topic ownership, taxonomy, process, content production workflow, sourcing, and style guides. Tested and validated messaging, navigation, and user journeys.
- Planned content: Staffing recommendations, content management system customization, metadata plan, communications plan, and migration plan.
- Created content: Writing copy, asset production, SEO, and quality assurance to solve UX and design challenges with designers and developers.
- Maintained content: Periodic auditing, advising stakeholders, overseeing the governance model, determining targets for success measures, and managing sitemaps and content plans.
