Vancouver Copywriter & Content Strategist
10+ years of experience authoring high-converting copy across technology, B2B SaaS, fintech, and financial services.
Blends enterprise UX psychology with direct-response copywriting, performance campaign hooks, and GenAI workflows to build high-converting landing pages, ad copy, and sales collateral.
Dedicated hands-on execution specialist focused on driving measurable acquisition metrics:
- Enterprise & Tech Systems: Apple.com, Microsoft, Accenture Song, Accenture Utilities, TELUS, Amazon (via Accenture LLM project), and eBay/PayPal.
- B2B SaaS, ERP & IT Infrastructure: Binary Stream (Microsoft Dynamics ERP), Sage (Accounting/ERP) Beanworks (Fintech/AP Automation), Microserve (MSP/IT Solutions), and PCIS (MSP/IT Solutions).
- FinTech & Financial Services: RBC, HSBC, Western Union Business Solutions, Symcor, Sage, BCAA, Enriched Academy (via Data Driven Marketing), Pacific Place Group, Pacific Blue Cross, and Vancity.
Technical Skills:
AI Prompts for LLMs, SEO, AEO, Google Ads, Meta Ads, HTML, CMS, Adobe CS, M365
Key accomplishments
- Avanade/Accenture: Content strategy, copywriting, and UX writing for global consulting
- Avanade Shark Thank Award: NFT Roadmap & Web 3.0 2022 Winner
- Microsoft: Viva Topics Microsoft Learn certification with AI technology
- HSBC: Managed up to $1M budget for marketing product launches
- Google Local Guide: Over 32 million photo views to benefit local businesses
Content strategy, copywriting & UX writing
- Technology: Global IT Consulting, Fintech, Web 3.0
- Financial Services: Banking, Investments, and Insurance
- Utilities: Gas, Electric, and Telecommunications
- Government: US IIJA Grants and BC Crown Corporations
Content strategy process
- Conducted content audits: Stakeholder interviews, competitive analysis, objective analysis, and content evaluation to develop personas, user journeys, and content models.
- Developed content strategy: Topic ownership, taxonomy, process, content production workflow, sourcing, and style guides. Tested and validated messaging, navigation, and user journeys.
- Planned content: Staffing recommendations, content management system customization, metadata plan, communications plan, and migration plan.
- Created content: Writing copy, asset production, SEO, and quality assurance to solve UX and design challenges with designers and developers.
- Maintained content: Periodic auditing, advising stakeholders, overseeing the governance model, determining targets for success measures, and managing sitemaps and content plans.
