The SEO copywriter provides copy, scripts, and content for web pages, emails, social media posts, infographics, landing pages, and more with the intent to increase organic, inbound traffic for a website.
What is onsite SEO copywriting?
Onsite and offsite search engine optimization (SEO), or on-page and off-page SEO, are the two main components of the SEO process. Onsite SEO is part of unpaid traffic for SEO for natural or organic results, rather than direct traffic or paid traffic. Unpaid traffic may originate from search engines, images, books, videos, news, maps, shopping, and more.
You must incorporate search engine optimization (SEO) and copywriting into your web pages or blog posts to attract relevant traffic and convert sales leads on your WordPress. SEO is the active practice of optimizing your site by improving internal and external aspects to increase the traffic your site receives from search engines.
Why use onsite SEO copywriting?
Google has a 92% global search engine market share, with more than 3.5 billion daily searches in 2021. Before optimizing your website or blog, you’ll need to complete keyword research with Google keyword planner for free.
Here are the steps for creating onsite SEO copywriting for blog posts on WordPress.
Why use WordPress?
A WordPress CMS platform makes it easier and faster for you to add fresh content regularly. You don’t need to know any coding or how to use special software to add new pages or posts. Google and other search engines like sites with unique content optimized well, with relevant and targeted traffic. You’ll also need to provide high-quality content and a good user experience.
Onsite SEO helps you reach your online goals effectively by optimizing your website. Without the right keywords, you will not attract the right traffic to your website or WordPress blog. All that effort into a well-designed site will go to waste.
Find keywords for WordPress
First, choose the keyword phrase for organic or free search traffic. Next, make sure you have your main keywords on your selected webpages. You should place your page’s main keywords in the first and last sections of that page. Once you have a suitable set of keywords, you must select your best pages and blog posts to optimize and attract relevant and targeted traffic to grow your business. Each page or blog post should contain only one set of keywords to get results from search engines.
Keyword research is finding words related to your website that will help you get higher rankings in search engines. Therefore, optimizing your website’s content and backlinks for relevant keywords and searching for keywords with low competition but high search volume is essential. Optimization can help you get more visitors to your website.
When doing keyword research, look for words that are closely related to your website, have low competition, and have a high number of searches. Avoid using too many keywords on a single page or post. Keywords can be divided into two categories: short-tail keywords (1-2 words, high search traffic, low conversion rate) and long-tail keywords (2-5 words, low search traffic, high conversion rate).
Once you have compiled a list of searches, you will know that the blogging root keyword has many people looking for solutions to their problems. You can develop your SEO copywriting onsite and offsite for targeted and relevant traffic.
Optimize your WordPress blog posts
Step 1 – Write the page title
Include the keyword in the title of the page. The page title is at the top of your HTML page, telling the search engines what your page is about. When you open your page in a browser, these are the words at the top of the screen. The title tag is crucial to ‘on-page optimization’; it should include your main keywords, 60 characters or less, if you want your title to appear fully on Google. Place the title in the title tag on the webpage itself and in the URL for that page—for example, www.yourwebsite.com/keywords.html.
Step 2 – Create a meta tag
The meta tag contains the description for your web page and should be under 160 characters for Google. Your description will appear in all the search engines, so you must carefully write precisely and objectively. Make sure to include your keywords. Mention your keywords separately in the meta description and use variations of your keywords. Include each of the plural and singular forms of the keywords in the keyword tag to optimize your webpage for one keyword phrase or variation.
Step 3 – Write the H1 tag
Write the H1 header or headline tag to include your main keyword within an H1 header tag.
Step 4 – Create the H2 tag
Next, create the H2 header tag or subhead. Your H2 tag should always come after your H1 tag.
Step 5 – Use bold, italics, underline, and internal links
Review your webpage and add your most important keyword throughout your page. You will want to bold, italicize, or underline your text with keywords. Only use one or two of these styles with your keywords to make it look natural. Also, add internal hyperlinks to related webpages and posts for a good user experience.
Step 6 – Add image alt tags
Add your keyword to alt image tags. This tag should have your title or the main keywords from your page title to be the most effective. The anchor text is also essential – the underlined, clickable text or words in a link. To check Google for all web pages containing your keywords in the anchor tags, type into Google Search: allinanchor:yourkeywords.
Step 7 – Link to home page
Add a link from each webpage within your website, that says “Your Keyword Home”. This link should link back to your main page using the URL; otherwise, you split up your backlinks. Note: It should not link to index.htm or index.html. It should look like you’re your actual URL.
Step 8 – Add keywords to page titles
Finally, add the keyword to the page title of all your select web pages for optimization. Just add the main keywords to the beginning of the page title. The new title of this page should be Your Keyword. This title encourages the search engines to see what your website is about. You must include effective copywriting techniques once you’ve optimized your selected webpages or blog posts with your keywords.
Improve your conversion rate
Place your top-performing keywords in strategic places on your website to tell the search engine “spiders” that those keywords describe exactly what your site is about. These keywords tell the search engines to include your site in the search results for these keywords. Here are some SEO copywriting tips for search engines, including Google.
Include top keywords in URLs
Search engines love URLs that contain keywords that visitors type into search boxes. Therefore, these sites whose domain names include keywords will likely rank higher in the search engine results for those keywords than those that don’t.
Write a benefits-driven title tag
Your title tag is a simple code in the “head,” or top of your webpage or post. It’s like indexing your webpage for search engines. In your title tag, include a detailed, accurate, and benefits-rich line of text that describes your business clearly, letting visitors know what they can expect to find on your site.
Drive views with benefits
A headline tag is like brightly colored post-it notes within your source code that alert search engine spiders to your headline and subheads, which contain important information for the search engines. Your headline should have the benefit your visitor expects to receive or experience on that webpage.
Benefits are why your visitors will enjoy your service or products, and features are the attributes of your services or products. For example, web optimization is a feature of web content, while web traffic increase is the benefit of web optimization.
Use a call to action (CTA)
A CTA is an image or text that instructs visitors to act, such as “subscribe to a newsletter”, “view a webinar”, or “request a product demo”. CTAs should direct your visitors to landing pages, where you can collect their contact information in exchange for a valuable marketing offer—an effective CTA results in more leads and conversions.
Your CTAs should also include a clickable hyperlink that lets the visitor know the text is an active link which will direct them to the next valuable content.