Senior copywriter experiences
Worked with a variety of tech and financial services organizations, including Apple, Accenture, Microsoft, BCAA, FortisBC, Symcor, CommonwealthFx, Western Union, Sage, ICBC, HSBC, Seagate, PwC, TELUS Mobility, eBay, and PayPal, as well as agencies: Critical Mass, Avanade, Skunkworks, OXD / Open Road, Blast Radius, J Walter Thompson, Data Driven Marketing, and more in Vancouver, Canada.
Content strategy process
- Conducted content audits: Stakeholder interviews, competitive analysis, objective analysis, and evaluation of the content to develop personas, user journeys, and content.
- Developed content strategy: Topics ownership, taxonomy, process, content production workflow, sourcing, and style guides. Tested and validated messaging, navigation, and user journeys.
- Planned content: Staffing recommendations, content management system customization, metadata plan, communications plan, and migration plan.
- Created content: Writing copy, asset production, governance model, SEO, and quality assurance to solve UX and design challenges with designers and developers.
- Maintained content: Periodic auditing, advising stakeholders, and determining targets for success measures. Managed the creation of sitemaps and content plans.
Copywriting case studies
Banking case study
Developed website redesign and content
to increase brand loyalty for a global bank
Insurance case study
Collaborated on revised content in plain
language for an insurance company
AI technology case study
Strategized, planned, and implemented
training content for a product launch