Marketing samples
5+ years of marketing experience across technology, B2B SaaS, fintech, financial services, and entertainment
HSBC marketing management
Brand steward for HSBC marketing campaigns, including localization in English, French, and Chinese; product launches with budgets up to $1M; development of marketing plans, brand assets, and trademarks; Meet the Manager global microsite, produced 30 video webcasts, and website redesign project.
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Financial Confidence Advisors marketing
Developed and executed marketing initiatives that supported insurance products, financial planning, succession planning, and exit planning; created marketing plans and produced collateral across CRM, email, social media, and WordPress CMS.
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PCIS IT marketing management
Led content strategy and digital marketing initiatives that supported product positioning, customer education, and enterprise technology adoption; collaborated closely with cross-functional teams to develop personas, content audits, content matrices, gap analyses, editorial and SEO guidance.
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Vancity marketing specialist
Experience in brand, integrated marketing in digital, social, web, and print channels for enterprise, small-medium businesses, nonprofits, and community-driven initiatives, including Indigenous-led public art sourcing for the Vancity Senákw Village branch development. Wrote and received a Vancity Community Foundation grant supporting BIPOC-inclusive community arts and cultural development in Vancouver’s DTES, leading to further contract engagement with Vancity.
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The Art Party marketing specialist
Led multi-funder grant strategy and writing for Vancity Community Foundation, New Horizons for Seniors, and Vancouver Foundation to secure funding for community arts programming. Built DTES partnerships with Bootlegger Beverages and GRIO to launch Tiny Concerts, managed Google Ads Grant and Meta campaigns; leveraging 32M+ Google Maps views, and organized community events including DTES programming for FIFA 2026. Received the Avanade Shark Thank Award for music MP3 NFTs with digital art album covers in 2022.
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WordPress roadmap
The WordPress roadmap outlines a discovery phase focused on clarifying the website’s strategic purpose. It centers on interviewing stakeholders and capturing the answers in a project brief.
Questions include:
- Who is the target audience for the website?
- Is this website’s primary aim to inform or to sell?
- Does the website need to clearly convey a brand’s core message?
- Is the site part of a wider branding strategy with its own unique focus?
- What are the top competitor sites?
- How is the site different from these competitor sites?