Liza J. Lee, Vancouver, BC
I’m a senior copywriter, marketer, and Google Local Guide with over 25 million photo and video views on Google Maps to benefit local businesses.
I’ve collaborated with creative directors, UX designers, visual designers, developers, and stakeholders—in utilities, technology, and financial services.
An effective content strategy is more than great ideas and nice-looking designs. It focuses on important factors such as successful customer journeys, data clarity, and measurable results.
When not working with words, I’m involved in Web 3.0.
Key accomplishments
- Avanade: Content strategy, copywriting, and UX writing for global IT consulting and Gen AI
- Avanade Shark Thank Award 2022 Winner: NFT Roadmap & Web 3.0
- Microsoft: Viva Topics Microsoft Learn certification with AI technology
- HSBC: Managed up to $1M budget for marketing product launches
- Google Local Guide: Over 23 million photo views to benefit local businesses
Copywriting industry experiences
- Technology: Global IT Consulting, Fintech, AI, and Web 3.0
- Financial Services: Banking, Investments, and Insurance
- Utilities: Gas, Electric, and Telecommunications
- Government: US ILJA Grants and BC Crown Corporations
Digital & email marketing copywriting
- Digital marketing management at HSBC for product launches with budgets up to $1 M each for marketing plans, branding, and trademarking
- Email marketing automation for Western Union Business Solutions for 1.5 million emails/month and 400,000 global payments contacts on Oracle Eloqua and Binary Stream (Microsoft Partner ISV for Dynamics ERPs) content on HubSpot.
Generative AI writing & editing
Wrote and edited short and long-form Large Language Model prompts and completions that met high daily quota and quality standards for a global team of 500+ writers and editors with 500,000+ prompts and completions in 5 months to jumpstart a generative AI service; adapted and adjusted to the many pivots and gained deep expertise.