Vancouver Promotions with Gift Certificates
Remove your prospects barriers to switching services by offering a free one-hour consultation on the phone. This can lead to increasing your chances to acquiring a new client. This helps your prospect sample your service and develops the “know-like-trust” factor in the sales process. However, free service offers are not just for solo consultants, and can work with businesses with employees as part of their lead generation program. This is particularly effective to “steal” market share from your competitors – by enabling your prospects to “try out” your services without costs. And this also removes their risks to switching from their existing vendors to your services. A great example of this is how Telus and Shaw provide one month of free service to switch as an incentive.
Free Audits are Highly Effective for Businesses with Recurring Services
One example I have is IT companies with managed services. The IT firm offered a free technology audit and report for identifying systems risk for viruses, downtime, spam, spyware, pop-ups. I was asked to improve the copywriting. I included a clearly stated value to ensure their offer would be taken seriously: “Try Out a Free IT Security Audit – Value $1,000”. An IT company can afford to offer a $1000 free audit as their business model is based on recurring monthly service fees. Also the offer had a time-limited end date to create urgency for the prospect to take action.
You can use traditional cold-calling to a targeted prospect list to promote your free offer. Or use the latest social media to promote your free audits on your Facebook welcome page as a banner ad. By emailing your contacts or asking your Facebook friends to Like your Facebook Page, this will help grow your Facebook fans too.
I also recommended the owner of the IT company to include terms and conditions to weed out non-prospects with the following: “For businesses with 25 to 100 employees in Metro Vancouver”. By adding the pre-qualifying statement in their free audit offer, this reduced his client acquisition cost significantly. But that’s not all…
Vancouver Promotions Example of a Continuous Referral System
You’re probably curious about the headline “Turn Silver into Gold with a Sales Leads System”. I suggested the free audit offers be professionally designed and printed as “expensive-looking” certificates, signed by the President and numbered. These printed certificates were handed out to targeted prospects at networking events and to referral partners. The numbering ensured accurate tracking and commission payouts to referral partners. The owner was thrilled to implement this lead generation advice. Recently, I discovered his business has tripled in size in two years!
This system of promoting free audits through referrals can work for many different service industries: from marketing, bookkeeping, building maintenance, financial planning, marketing to onsite corporate massage days – for any business with recurring service fees. First, you need to remove the risk of switching services for your prospects with a free audit so they can sample your service. Then increase your prospecting reach by leveraging an affiliate system for ongoing referrals. To learn more about social networking to find referral partners, opt-in below to get access now.
To learn more about Vancouver promotions for prospects, get our Free Sales Leads Secret report.