Vancouver Email Marketing with MailChimp

Did you know MailChimp is free if you have under 2000 contacts? That means you can enter contacts you have met at networking events and invite them to your own Vancouver events to try it out. Here’s the email message I sent out to over 900 contacts and MailChimp tracks the open rate. In this case, it was 40%, well over the industry standard for internet marketing, which tells me the initial email deployment was successful. The main reason is the headline as it is personally invites the reader to an event.

You’re Invited to Our First Networking Event 

You’re invited to our first networking event for The Art Party on Wednesday, April 18, 2012 (8pm to 10pm) at the historic Tiki Room, Waldorf Hotel. Recently renovated, the room features Edgar “the father of black velvet” Leeteg paintings, palm trees and a delightful flickering “twilight sky” for a Polynesian evening atmosphere.

What is The Art Party Facebook Group?

I co-founded The Art Party Facebook Group in 2010 and it has grown to over 750 members. The Facebook Group The Art Party allows us to funnel our Facebook Friends into a “smaller space” for social networking and promotions as Members who support the arts in Vancouver.

The next few years of social networking will be about increased interaction and engagement with prospects and customers, including promotions and face-to-face networking. Relationships are at the centre of social networking and networking events.

The Art Party Networking Event at the Waldorf

Date:  Wednesday, April 18, 2012
Time:  8pm to 10pm (Free cover)
Space:  Gorgeous Tiki Room, with night skies and palm trees
Costs:  Most appetizers are $7 each and drink specials are $4 each
Location: 1489 East Hastings Street, Vancouver, BC
Buses:  #135 SFU or the #20 Victoria bus
Driving:  Plenty of parking behind the Waldorf Hotel

Space is limited to 100 guests at the Tiki Room! First come, first serve.

RSVP@TheArtParty.org by April 15, 2012 if you’re going so we can let the hotel know.

Or you can also click on “going” on our Facebook Event: http://www.facebook.com/events/326828254044348/

We hope to see you networking at The Art Party on April 18!

With warmest regards,

Liza Lee

Here’s the screenshot of the Vancouver email marketing example so you can see that the open rate is 39%:

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