Content Continues to be King for Social Media Trends
Social Media Today reported that 78% of CMO’s believe custom content is the future of marketing. Most marketers utilize content as a major resource in their efforts. Creating great content on a regular basis and driving traffic back to your site is going to remain an important way to generate new leads.
Google algorithm changes through Panda, Penguin, and Hummingbird have all helped to shine the spotlight firmly on the importance of content. This makes blogging to be an important source for original and high-quality content.
Therefore, the latest research from Content Marketing Institute reveal that 73% of B2B content marketers are producing more content than they did one year ago, with 58% of B2B marketers planning to increase their content marketing budgets over the next 12 months. And that includes blogging.
With creating content for your blog, you need to consider how your website works on mobile, but also how the content itself works on mobile. Page loading will be important on mobile, particularly as Google begins penalizing sites in search results for slow mobile loading speeds. That’s because 22% of the world’s population now owns a smartphone, up from just 5% in 2009.
Also with blogging, you’ll need to use SEO copywriting to choose the right keywords for organic or free search traffic. So make sure you have your main keywords on your chosen webpages. Each page should be around 300 words. You should place your page’s main keywords in the first and last 25 words on that page.
Also SEO copywriting combines keyword analysis in headlines, subheads, body copy and call responses, as well as for title tags, meta descriptions, hyperlink tags, headings, body copy and image alt text, to improve the searchability of your website, called onsite optimization for lead generation.
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