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Steps to Optimize Your Blog Post for Readers

Now that you have your blog set up and you have an idea what niche to focus on, here’s how you can optimize your blog posts for search engines. The internet is a giant library of information, which needs to be organized. Therefore, the more organized your content is, the easier it is for visitors to find your website and have it be relevant to their customer needs. Using only the relevant keywords (one set of keywords per blog post only) is the most important way for visitors to find your website through search engines.

Here are the main areas that need your keywords:

1. Title tag – This is the title of your website that usually appears in the actual search engine results. Search engine spiders often look at the title tag FIRST to understand what your site is about. The title tag is one of the most important for your visitors and search engines.

2. Headline and subhead – By including your main keywords in your headline and subheads, this helps visitors and search engines understand your site’s content. By displaying your best and most relevant keywords in the headline and subheads, your visitors will immediately see that they’ve come to the right place as soon as they land on your page and your readers will be more likely to read your content.

3. Body copy – Because the search engines crawl your site looking for information about how to categorize your site and they also check to see how relevant your copy is, you want to make sure you include your keywords in the site’s body copy. However, search engines can tell when you’re cramming your site full of keywords, called keyword spamming for better rankings. This will penalize you for too many irrelevant keywords. Make sure that your site actually makes sense to your visitors too.

4. Meta tags – Your descriptive meta tag normally contains a “blurb” that appears with the link to your site which appears on the search engine results. Your keyword meta tags should contain the strongest keywords relevant to each of your pages.

5. Image (alt) tags – Search engines can’t see images, but they can read the alt text that you use to describe these images. So add this descriptive text, called an “alt” tag. It is one more way to add multiple strong keywords to your site. This, also increases your overall chances of being categorized for that particular term. By using your keywords in your title tag, headline, subhead, body copy, meta tags and image tags, this helps make your web page easier to be indexed and found by search engines.

None of the above, on their own, will be enough to improve your site’s rankings, but when done properly, they help give search engines a snapshot of what your site is about. Just remember to write for real human readers first and foremost. It has to provide value for your prospects. Or your content will not be considered valuable for search engines too.

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