Updating to Mobile Responsive Sites Theme

I upgraded my website from a free and static WordPress theme to a mobile responsive WordPress theme (Divi) for 2016. Since I already have WordPress installed on my site, only the new mobile responsive theme needs to be installed and activated. Here’s what I discovered about websites in Canada.

Less than half of Canadian small businesses have a website. The Canadian Internet Registration Authority says three-quarters of Canadians research purchases online, but only 41.1 per cent of small businesses have a website. Overall, the study found that just 45.5 per cent of Canadian businesses are online.

This supports the earlier report from a Harris-Decima survey released by Microsoft Canada.  The survey cited lack of time was cited as the number one reason for not having a website, with almost one-quarter of respondents saying they don’t have the time to create one. Also, one-in-five respondents feel that it would be too difficult to create on their own. As well, one-in-six in the survey point to the cost of maintaining a website as an inhibitor to growing their business online.

Easy to Use Solutions

The solution is a content management system (CMS) that are both affordable and easy to use. These include WordPress, Joomla and Drupal. Of the three CMS solutions, WordPress is the most popular and as of February 2011, version 3.0 had been downloaded over 32.5 million times. Part of its popularity is due to the hundreds, if not thousands of free and gorgeous WordPress templates available for reuse.

Responsive Mobile Themes

With WordPress, there are now responsive mobile themes that can be customized for consistent branding. Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.

Mobile Responsive Sites Convert More Sales

From mobile smartphones, tablets and e-readers, with an RWD sales landing page built on WordPress needs to be adaptable to all kinds of views and experiences. That ensures your most important information is immediately seen to encourage visitors to call or to leave their contact info for a call back. And your sales landing page should be customized to your brand so your business stands out from the competition.

The latest one-page WordPress sites are affordable and can act as sales landing pages. These one-page sites are built to maximize conversion rates so you can get more sales. Also with a theme such as Divi, you can build unlimited sales landing pages with email opt-ins to capture leads. Then you can add an email autoresponder to convert leads into sales.

Startbootstrap also has a collection of free to download one-page themes and templates. These are open source and you can use them for any purpose, even commercially!

Free Landing Page WordPress Theme: https://startbootstrap.com/

landing page WordPress theme

Mobile Responsive Landing Page Solutions

Once you have your one-page site or landing page set up on WordPress, you can drive leads to it. Another way you can get a landing page set up quickly and easily is with Lead Pages (starts at $25 / month). You don’t need to know how to code. Landing pages help increase your conversion rates because your targeted promotion or product specific landing pages are focused on a single objective that matches the intent of the ad that your visitors clicked on to reach your page.

Landing pages help to drastically improve your lead generation efforts on your website. Sending email, social media, and especially paid traffic to your homepages is a waste of time and money. That’s because there’s way too many distractions with the navigation, sidebar and other site features.

Lead capture pages take about 10-20 minutes to set up and they allow you to receive valuable details from potential customers such as name, email, number, address, etc. You can use this info to follow up with them, nurture them, and eventually get them to buy.

Lead Magnets on Your Landing Pages

Lead magnets are placed on landing pages. You can customize your pages using the drag and drop tools in our system. This will save you a lot of time.

When I started, I had to hire web developers to do the technical work and it took way too much time. You can begin quickly, and when things get going, you can eventually automate the process. Your whole business will run on autopilot.

I will show you what kind of tweaks you have to make when attempting to optimize a campaign or to completely stop it. For the traffic mediums that are producing great results you can just go and check on them 5 minutes per day.

Leadpages is a good option. It even offers a free step-by-step guide with 11 videos or 11 MP3 audios to help you learn lead generation for Facebook using Leadpages. You can also add an email opt-in form to collect new leads for your business. Then add an auto-responder email series about the benefits of your product or service to communicate to your new leads.


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