Marketing in Vancouver
Marketing in Vancouver has changed as the internet has made it possible for your prospects to research vendors, analysts and social media websites to understand the available choices and their own preferences. By the time a prospect picks up the phone to call you, they’ve probably made their buying decision, based on information provided by you, your competitors, and authority research sites.
To be able to effectively communicate to your prospects, marketing automation is required to stay on top of how customers buy today – to automatically manage the targeting, timing, and content of your outbound marketing messages, in response to your prospects inbound actions and online behaviors.
To provide the right content and timing, you need to be able to respond specifically to each prospect in the buying process with marketing automation tools. This includes creating, nurturing, and managing the buying interest in your products and services through campaign management, lead management, marketing analysis, and data management. For this post, we’ll focus on lead nurturing systems.
Nurturing Your Leads on the Marketing and Sales Funnel
Lead nurturing is a very powerful way to stay engaged with future potential buyers. This includes drip marketing, the strategy of sending a steady stream of automated messages, which can be email auto-responders in order to educate, stay top-of-mind and possibly persuade your prospects to stay engaged with you. The result is that lead nurturing can build a preference for your services or products, long before your prospects are ready to call you.
By sending automated email messages to your prospects, you can establish a preference for your solutions, while at the same time understanding your buyer’s timing. However, this is only possible if your lead nurturing systems deliver content that is of high value and interest to your prospects and you have their permission to stay in contact with them with a lead capture form.
Marketing in Vancouver is changing as managing marketing campaigns, nurturing leads, and passing leads to sales can now being automated. For more information on lead nurturing systems, visit our marketing automation page.