Eloqua Vancouver Marketing Automation for Enterprises 

I’ve been reviewing Eloqua as marketing automation for enterprises, designed to close the loop for marketing and sales. This platform integrates campaign execution, testing, measurement, prospect profiling, and lead nurturing – allowing you to get new customers. Its mandate is to “Target, Engage, Align and Optimize leads to ensure that no opportunity falls through the cracks and leads are routed efficiently to sales reps, driving faster conversion for increased revenues”.

Eloqua helps bridge sales and marketing, with marketing tools to execute simple campaigns such as single marketing offers or complex multi-channel campaigns, such as event and campaign management, lead scoring and nurturing and passing qualified leads to sales. The following is a summary of some of the most common basic features in Eloqua.

What about Marketing Automation for Vancouver Small Businesses? 

For small businesses, there are email systems with some marketing automation systems that are more affordable, but can still provide powerful functions and insights. Marketing automation helps you discover leads through digital clues: with behavioral data to quickly understanding a contact’s campaign history and activity, and  summarizes his or her activity within the CRM system. Leads are generated from your website, organic SEO, pay-per-click, lead capture forms, as well as offline marketing activities, such as tradeshows and networking, then tracked, analyzed and reported.

Automating Your Lead Generation

Marketing automation includes a high-level and four-step process between marketing and sales on Eloqua and other similar software:

1. Inbound leads, both email and phone are generally funneled to content such as a webinar or whitepaper, with a lead capture form where data is synched to a CRM system.

2. Lead scoring tools that rank prospects based on key attributes from the “Digital Body Language”, such as level of engagement, demographics and stage in the buying process.

3. Outbound phone leads are inputted into a CRM system through list sourcing and marketing and sales offline initiatives.

4. Then sales-ready leads are assigned to sales reps for appointments, while non-sales-ready leads go through an auto-responder email series with relevant, targeted and consistent communications for nurturing.

For more information, visit our lead generation page.