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How to Optimize Your WordPress Site

Optimize Your WordPress Site with SEO Copywriting

A WordPress website makes it easier and faster for you to add fresh blog content regularly. You don’t need to know any coding or how to use special software to add new pages. Google and other search engines like sites that have new content and, if it is optimized well, you are rewarded with relevant and targeted traffic.

To attract the right traffic and convert sales leads on your website or WordPress blog, you’ll need to incorporate SEO and copywriting into your selected webpages or blog posts. SEO is the active practice of optimizing your site by improving internal and external aspects to increase the traffic that your site receives from search engines.

This chapter outlines some SEO tips, which will help you reach your online goals effectively by optimizing your website. Without the right keywords, you will not attract the right traffic to your website or WordPress blog. All that effort into a well-designed site will go to waste.

After reading this, you should be able to write copy with the correct keyword strategies. You will also be able to optimize those keywords and create benefit-driven titles for your website or blog.

First, you’ll need to choose the keyword phrase for organic or free search traffic. So make sure you have your main keywords on your chosen webpages. Each page should be around 300 words. You should place your page’s main keywords in the first and last 25 words on that page.

To find what other keywords Google has associated with your main keywords, here are two methods: Use the tilde “~” command to find associated phrases in Google. Just type into Google search: ~keywords. Variations will be highlighted in bold print.

Once you have your right set of keywords, you’ll need to select your best 10 webpages or blog posts to optimize and attract relevant and targeted traffic to grow your business. And each page or blog post should contain only one set of keywords. You cannot mix them up or you will not get any or good results from search engines!

Read the “Steps to Optimize Your Webpage or Blog Post” Next.

Step 1 – Page title: Include the keyword in the title of the page. The page title is located at the top of your HTML page and it tells the search engines what your page is about. When you open your page in a browser these are the words at the very top of the screen. The title tag is crucial to ‘on-page optimization’; it should include your main keywords and it should be 63 characters or less if you want your title to appear in full on Google. Place the title in the title tag on the webpage itself and in the URL for that page.

For example,

Step 2 – Meta tags: The Meta Tag contains the description for your web page. Your description will show up in all the search engines so you have to be careful to write precisely and objectively. It should be about 140 characters or around 20 words. Make sure to include your keywords but don’t spam. Mention each of your keywords separately in the meta description and use variations of your keywords. Include each of the plural and singular forms of the keywords in the keyword tag to optimize your webpage for one keyword phrase or variation of it.

Step 3 – H1 tag: Add an H1 header tag aka as a headline. Once the code screen is open, click “edit”, then “find” and search for the text “H1”. This is the HTML code used to enclose what’s called an H1 header tag. You should always include your main keyword within an H1 header tag.

Step 4 – H2 tag: Next add what’s called an H2 header tag or subhead. Your H2 tag should always come after your H1 tag.

Step 5 – Bold, Italics, and Underline: Go through your webpage and add your most important keyword throughout your page content. You will want to bold, italicize or underline your text with keywords. Only choose to use one or two of these styles with your keywords to make it look ‘natural’.

Step 6 – Alt tags: Add your keyword to alt image tags. This tag should have your title or the main keywords from your page title to be the most effective. The anchor text is also important to know – these are the underlined, clickable text or words in a link. To check Google for all web pages containing your keywords in the anchor tags, type into Google Search “allinanchor:yourkeywords”.

Step 7 – Home page links: Add a link from each webpage, within your website, that says “Your Keyword Home”. This link should link back to your main page using the URL; otherwise, you split up your back links. Note: It should not link to index.htm or index.html. It should like you’re your actual URL.

Step 8 – All page titles: Finally, add the keyword to the page title to all of your select web pages for optimization. Just add main keywords to the beginning of the page title. The new title of this page should be Your Keyword. This encourages the search engines to see what your website is about. Once you’ve optimized your selected webpages or blog posts with your keywords, you’ll also need to include effective copywriting techniques.

Next, Read to Improve Your Conversion Rate

By placing your top-performing keywords in strategic places on your website, you tell the search engine “spiders” that those keywords describe exactly what your site is all about. And that’s what convinces the search engines to include your site in the search results for those keywords. Here are some SEO copywriting tips for search engines, including Google.

Your Domain Name Contains Your Top Keywords

Search engines love URLs that contain keywords that visitors type into search boxes! These sites whose domain names include keywords will likely rank higher in the search engine results for those keywords in comparison to sites that don’t.

A Well-written Benefits-driven Title Tag

Your title tag is a simple HTML code that’s located in the “head,” or top, of your Web page. It’s a bit like indexing your webpage, like a library. In your title tag, include a detailed, accurate and benefits-rich line of text that describes your business clearly, letting potential visitors know exactly what they can expect to find on your site. It should be no more than 63 characters. Certain search engines may cut off any title tag text over 63 characters.

Your Benefits-driven Headline Tags

A headline tag is like a brightly colored post-it note within your HTML source code that alerts search engine spiders to your headline and subheads, both of which contain important information for the search engines. Your headline should contain the benefit your visitor expects to receive or experience on that webpage.

Benefits Sell While Features Tell

Benefits are why your visitors will enjoy your service or products and features are the attributes of your services or products. For example, web optimization is a feature of web content, while web traffic increase is the benefit of web optimization. Don’t forget to update your sitemap.xml for Google and your urllist.txt for Yahoo before submitting these to the top two search engines.

Use a Call to Action (CTA)

A CTA is an image or text that prompts visitors to take action, such as “subscribe to a newsletter”, “view a webinar”, or “request a product demo”. CTAs should direct your visitors to landing pages, where you can collect their contact information in exchange for a valuable marketing offer. An effective CTA results in more leads and conversions.

How to Find Topics for Your Blog

Before optimizing your website or blog, you will need to complete a research of valuable keywords. Get 750+ Google keyword suggestions for free:  

Type into the keyword field the “root” keyword to research keywords for your web content. In this example, we are using “blogging” as the root word to find out if people are searching for solutions to their blogging problems.

Once you have compiled a list of searches, you will know that the blogging root keyword has many people looking for solutions to their problems. You can develop your SEO copywriting on-site and off-site for targeted and relevant traffic.

Using Google to Find Blog Topics

You can also research the problem statements on Google Search and Google Adwords to identify the size of the market niche, as well as to see content ideas. This research with keyword problem statements will help you figure out what to write:

  • How blogging
  • Make blogging
  • Learn blogging
  • What blogging
  • Where blogging
  • When blogging
  • Why blogging
  • Who blogging
  • Create blogging
  • Buy blogging
  • Find blogging
  • Produce blogging
  • Type blogging
  • Kind blogging
  • Advice blogging
  • Tips blogging
  • Guide blogging
  • Show blogging
  • Should blogging
  • Could blogging
  • Develop blogging
  • Become blogging
  • Be blogging
  • Make blogging
  • Select blogging
  • Choose blogging
  • Put blogging
  • Coordinate blogging
  • Organize blogging
  • Blogging news

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