Case Study: Leads From Facebook Group
Many businesses do not know how to attract customers. Instead they wait for customers to arrive. Learning key traffic methods such as Facebook, this will allow you to bring as many customers as possible to your product or service.
With a Facebook account, you will gain access to the powerful Facebook Advertising platform, Facebook groups and communities. You can also network with other business owners and marketers within these Facebook Groups. It’s very simple to get up and running. Facebook has over 1 billion users to potentially advertise to.
Facebook App and Facebook Messaging for Engagement
Facebook offers lots of resourceful tools for advertiser and marketers. You can even make video calls if you have the Facebook app installed on your mobile phone. The Facebook messaging service is a great way to communicate with clients and can act as an email address for you to use. Therefore, users keep coming back to use Facebook, making it a great source for attracting high quality prospects.
Over the last five years, Facebook has become the fastest growing advertisement platform. Facebook allows you to reach a wide range of advertisers in ways that no other Ad platform does. It gives data on the value of their users, on how much they are worth to them, and this value seems to be increasing as each year progresses.
Facebook users operate in a different state of mind when they use the Facebook platform, whether it may be on mobile or the desktop. With Facebook however, the users operate very differently. They are in a reactive mode. Therefore, when users are on Facebook, they are reluctant to off Facebook. You can set up your own Facebook Group to take advantage of this. Facebook is also going to run ads on Facebook Groups.
The Art Party Facebook Group
Here’s an example with a Facebook Group. I co-founded the www.TheArtParty.org Facebook Group with Kevan Seng in 2010. We actually “forgot” about the Group for a couple years until March 2012. I wanted to keep in in touch with the hundreds of people I met along the way to become a digital marketing specialist so I checked The Art Party Facebook Group and discovered there were over 700 members (1800 members in 2017). The Art Party Facebook Group allows us to funnel our Facebook Friends into a “smaller space” for social networking and promotions. These Members support the arts in Vancouver, including Kevan’s live painting entertainment events from Golden Brush Art.
I chose Facebook as the main platform to promote networking events, as it was the dominant site in social networking in Canada where 86% of social networkers have a profile with Facebook. I also believe the next few years of social networking will be about increased interaction and engagement for promotions and face-to-face networking.
IMPORTANT TIP: It’s important to remember that it is not necessarily the people from social networking or at a networking event that can provide you with direct opportunities, but the people they may know for potential introductions. Relationships are at the center of social networking and networking events.
About Facebook Groups
Facebook has many different groups across several different industries. Go and find groups related to your business and become active within these groups. You will find many like-minded people inside of these groups, who would be open to engaging in a JV with you.
Start reaching out to people in the group and find out what they do. You can also post questions on the wall of any group and people will most likely respond to your posts. You can connect with joint venture partners simply by being an active member within Facebook groups.
Step by Step Guide to Facebook Leads
When you’re new in business or looking for a new job, it’s important to have a network. It’s also necessary to have more than one referral partner to keep your business stable with multiple sources of opportunities. If you are a job seeker, you need more than one recruiter or business associate to get a job. If you don’t have enough contacts yet, networking can help you connect to those individuals. If you need to do this in a hurry, it’s effective to leverage social media and existing networks for a joint event.
Now I’m about to share with you how to easily generate sales leads through your own networking group with just a few Facebook Friends and only $60 cash.
STEP 1: Talk to a few of your trusted Facebook Friends to create a joint networking event. You will all agree to invite friends to the event and share in the work and costs. Talk to a venue that can provide the space for free during non-peak hours, as they can make money from the food and beverages.
STEP 2: Register a memorable domain name such as www.TheArtParty.org. You can get a domain name for around $10 from many host providers.
STEP 3: Next, set up a free Facebook Group if you don’t already have one. Redirect your domain name to your Facebook Group. Here are step-by-step instructions on setting up a Facebook Group: https://www.postplanner.com/how-to-create-a-facebook-group/
Then you and your Facebook Friends can add Members instantly and easily. If there are five of you each adding 100 friends, you can have 500 Members in a matter of days! Then start promoting your first networking event on your Facebook Group to create a social media buzz.
Facebook Group: https://www.facebook.com/groups/theartparty/
STEP 4: From your Facebook Group, create a Facebook Event. It’s free. Include your joint venture Facebook Friends as hosts on the Facebook Event page. Post an attractive picture along with your logos in the Facebook Event image box that represent the networking event. Here’s a link to our actual
Facebook Event: http://www.facebook.com/events/326828254044348/
STEP 5: You and your Facebook Friends will collectively promote your Facebook Event on your Facebook Profile and Facebook Pages. You will also jointly invite Facebook Friends. If there are five of you and you each have about 100 friends, that’s 500 potential guests for your first event.
TIP: How to invite all your friends to your Group, Pages and Events with one click: https://docs.google.com/document/d/1Q5kIhXHAQ4I95NXTvUbY7em42HdHY1XC4aRhFjqacKE/edit
STEP 6: Promote your event on Twitter and other social media sites. That’s free! You can ask your Twitter followers to retweet, that is RT your message, along with a @Twitter handle for the venue if it is on Twitter and include a hyperlink of the domain name redirected to your Facebook Group or Page.
Facebook Page: https://www.facebook.com/TheArtParty/
STEP 7: You can also promote your event with your email list. MailChimp.com is free for under 2000 contacts. In your email message, include an RSVP email address and also a link to your Facebook Event URL, in case some of your email contacts are on Facebook already. Also, add an auto-responder to your RSVP email with a link to drive traffic back to the Facebook Group Page to continue to grow the Membership. Here’s the result of the email message I sent out to over 900 contacts as MailChimp tracks the open rate. It was 40%, well over the industry standard, which tells me the messaging was successful!
STEP 8: You can also ask other organizations to also promote your event to their list. As joint venture partners, they will promote for free. My Facebook Friends and I belong to Barterfirst. Joint venture organizations are interested in promoting our event as they could also meet potential new clients from the promotions and the networking event.
STEP 9: Create a printed gift card with a call to action for guests to email for their free gifts at Gifts@TheArtParty.org. We used a printer for 50/50 cash and on Barterfirst to print these gift cards. This cost about $50 cash.
STEP 10: Finally, create your auto-responder email for guests to claim their gifts. The theme here is “to your networking success” so the links include PDFs, MP3s and videos are about successful networking. This also enables you to email your guests for your next networking event!
24 Hours After the Event…
48 out of 95 RSVP guests attended. The Waldorf invited us back for a sponsored event. After the event, email your guests to thank them for their attendance as another “touch point”. Over 10 contacts emailed to meet. Three prospects wanted to learn more about services. You can also post messages to thank your guests and to remind them to email for their gifts too.
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