Why Add Email Signup Marketing on Your Facebook Page?
You can create a lead generation system by adding an email signup for marketing on your Facebook page. Keep in mind that this is only effective if your audience is present on Facebook.
For example, visit MailChimp on Facebook, https://www.facebook.com/mailchimp/, and you’ll see that they have a signup that takes you to Mailchimp. If you follow MailChimp or are looking for an email solution, the offer may be of interest to you.
Facebook is an ideal opportunity to convert prospects into leads. They’re already searching for information and solutions. It’s a great place for you to include an opt-in form and offer, get them on your website, and engage them with your business. Therefore, you’ll also need to implement strong opt-in offers to help create consistent cash flow and repeat business.
So How do You Create a Strong Opt-in Offer?
- Know Your Ideal Customer
Have a complete and accurate understanding about who your customers are. Take a look at them from both a demographic and a psychographic perspective. Understand why they buy from you, when they buy from you, and what’s most important to them.
- Identify the Key Problem
What’s the biggest and most pressing problem that your ideal customer is facing? What pains are they experiencing and what emotions do they want to feel? Your opt-in will be part of the solution. For example, if your customer is feeling like they are out of control financially, you might create an opt-in offer that helps them feel more in control. It might be a pocket guide or a workbook.
- Get Creative with Your Value
There are dozens of different ways that you can offer value. A free report is one example of a common opt-in offer. It’s accessible, not too long, or too short, and it’s easy to brand. However, go a step farther and consider offering something a bit different from what everyone else is offering. For example:
- Pocket guide
- Cheat sheets
- Home study course
- Video tutorials
- Comparison charts
- Printable posters
- Free consultations
- Free trials
How to Build An Email List
There are three methods I’ve used since 2012 to grow my list to over 1000 contacts:
- Gather business cards for prize draws with an event box
- Asking or emailing contacts to add them to your list for upcoming events
- Running Facebook Ad campaign to your sign up email opt-in form
I ran a Facebook Ad campaign for $10 to my Facebook Page to fans and their friends to invite people to a joint venture business mixer. I gained over 30 new subscribers.
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