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Customer Avatar Questionnaire

What is a Customer Avatar? A customer avatar allows you to learn as much as possible about your potential customers. The more you know about them, the easier it will be to engage them with your message. We want to find out everything possible about the folks in our...

Content Strategy Tips for Content Rewrite

Content Strategy Tips to Improve User Experience Oftentimes, corporate sites contain a lot of content over the years, but become overwhelming for the intended audiences or personas. Here are few content strategy tips for content rewrite that are best practices for...

SEO Copywriting to Get More Traffic and Leads

SEO Copywriting in Tech and More I have a BA in English from the University of British Columbia, Certificate in Marketing Communications from British Columbia Institute of Technology and Diploma in Digital Media Arts. I also have extensive experience working with...