Social Media Process
KEY ACTIVITY 1:
Research target community
DETAILS 1:
• Obtain social media objectives and contest details
• Research blogs and forums of target community
• Identify most relevant social media sites
• Research Facebook Groups, Facebook Fan Pages to find target community
• Set up Facebook Profile, Fan Page, Twitter and other social media accounts
• Join Facebook Groups and Fan Pages; add admin and officers as Friends
• Research keywords to find and follow centers of influence on Twitter
• Link Twitter to Facebook for daily status updates
• Set up Ping.fm and other social media tools
KEY ACTIVITY 2:
Develop community engagement plan
DETAILS 2:
• Develop strategic community engagement plan for approval
• Recommend sites, blogs, forums, Facebook Groups and Fan Pages
KEY ACTIVITY 3:
Join target community hubs
DETAILS 3:
• Join target community hubs on sites, blogs, forums, Facebook Groups and Fan Pages
• Listen to identify relevant online conversations in target community hubs
KEY ACTIVITY 4:
Schedule messages / status updates
DETAILS 4:
• Schedule frequency of posts, comments for sites, blogs, forums, Facebook and Twitter
• Ping.fm to post messages to multiple social media sites
KEY ACTIVITY 5:
Craft and post content
DETAILS 5:
• Craft content of interest to target audience in relevant tone and style
• Engage with relevant communities to drive conversation to contest site
• Post status updates on Twitter linked to Facebook with link to contest site
• Post relevant responses on blogs and forums with link to contest site
KEY ACTIVITY 6:
Measure and monitor analytics daily / weekly / monthly
DETAILS 6:
Measure and monitor the key metrics such as:
• Pageviews
• Unique visitors
• Members
• Posts (ideas/threads)
• Number of groups (networks/forums)
• Comments and trackbacks
• Tags/ratings/rankings
• Contributors
• Active contributors
• Referrals
• Connections (between members)
• Frequency: of visits, posts, comments
KEY ACTIVITY 7:
Provide monthly report on activities
DETAILS 7:
• Provide a summary content / postings results
• Include key metrics during the month
• Recommend new or removal from sites, blogs, forums, Facebook Groups and Fan Pages
For more information, visit social media services.
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