Facebook Page vs. Facebook Group
I’ve been using Facebook for the last two years and it has grown to over 2500 Facebook “Friends” in the Vancouver art community. Here’s a quick comparison of when to use Facebook Groups and Facebook Pages.
Facebook Pages are best for businesses as they get internal promotion on Facebook as Facebook Page updates on your Fans’ Page feed, whereas Facebook Group updates do not show up on feeds. Pages are also promoted on the right hand “suggestion” column when your friends join them. Facebook Groups don’t get this treatment. Pages are fully customizable where you can show or hide whatever you want, or add applications or modules to your Page. This makes a Page like a mini website and by posting links to your own site, you’ll be driving traffic to it!
Facebook Groups are community-based and are basically mini message boards, with a single area where you can post a message that shows at the top. Groups require constant interaction to survive, much like a message board. Like Pages, Groups have many of the same options, except the focus of a Group is the community-based; whereas the focus of a Page is whatever you post to it, including your business activities. However, Facebook Groups can message their members to their emails directly, which is not available with Facebook Pages. Again like Pages, by posting links on a Group to your own site, you’ll be driving traffic to it!
Here’s a tip from Tad Hargrave from his “Maketing for Hippies Workshop” in Vancouver: An important rule of facebook groups is that nobody goes to ‘visit’ them. Nobody goes to read what’s been posted that’s new; nobody goes to your group; nobody goes to check it. The only benefit of having a group is your ability to message the members. Period. Yes, you can create notes and conversation threads for people to comment on – but you will need to tell them that those posts are there to be commented on.
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Tags: facebook