Content Strategist / Copywriter (Seagate) 2010
• Edited Voice, Tone & Style Guide with Personas Guidance documentation
• Organized and wrote Content Guidance for Seagate design-build

Content strategy includes every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management and governance. It includes the following features:

• Content inventory
• Copydeck
• Content assessment
• Editorial strategy
• Content audit
• Content gap analysis
• Comparative content analysis
• Content and messaging strategy
• Content conversion/migration strategy
• Content flow schematic
• Content approval workflow
• Search Engine Optimization (SEO) strategy
• Metadata strategy
• Editorial calendar
• Brand strategy
• Style guide
• Glossary
• Terms of Use

I created a website specification template for the management of content strategy below.

SPECIFICATION

Name of website

1.0 OVERVIEW OF WEBSITE REQUIREMENT

Visitors will find our services through organize SEO and PPC for information about our services.

2.0 SEARCH ENGINE OPTIMIZATION

Website should be accessible to search engine spiders with SEO research for following keywords:

List keywords

3.0 STYLE AND LAYOUT

• Add details

3.1 Navigation

Home | About Us | Services | Testimonials | Media | Resources | Contact

3.2 Overall Style and Design

• Add details

4.0 LIST OF WEBPAGES

4.1 Home

• Add details

4.2 About Us

• Add details

4.2.1 Bios (Links to picture, story, social media and contact info)

4.3 Services

• Add details

4.4 Testimonials

• Add details

4.5 Media

• Add details

4.6 Resources

• Add details

4.6.1 Sitemap Shows the structure of the site and linking to every page on the site

4.7 Contact

• Add details

4.8 Squeeze Page Opt-in Template

• Add details

4.9 Squeeze Landing Page Template

• Add details

5.0 ADDITIONAL REQUIREMENTS

5.1 Opt-in Form

With lightbox code for first-time visits to increase opt-in rate

5.2 Google Analytics Code

Installed on all pages

5.3 Additional Features

• Add details

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