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Blog Writing Tips Using Keywords

After 14 years of corporate marketing, I’m refocusing to small business marketing and business development. I just joined Financial Confidence™ and the marketing is back to basics. So I will be blogging about WordPress, content, email marketing, web copywriting and keywords.

By placing your top-performing keywords in strategic places on your website, you tell the search engine “spiders” that those keywords describe exactly what your site is all about. And that’s what convinces the search engines to include your site in the search results for those keywords. Here are the most important SEO copywriting tips for search engines, including Google.

Your domain name contains your top keywords:

Search engines love URLs that contain keywords that visitors type into search boxes! These sites whose domain names include keywords will likely rank higher in the search engine results for those keywords in comparison to sites that don’t.

A well-written benefits-driven title tag:

Your title tag is a simple piece of HTML code that’s located in the “head,” or top, of your Web page. It’s a bit like indexing your webpage, like a library. In your title tag, include a detailed, accurate and benefits-rich line of text that describes your business clearly, letting potential visitors know exactly what they can expect to find on your site. It should be no more than 63 characters. Any title tag text over 63 characters may be cut off by certain search engines.

Your benefits-driven headline tags:

A headline tag is like a brightly colored post-it note within your HTML source code that alerts search engine spiders to your headline and subheads, both of which contain important information for the search engines. Your headline should contain the benefit your visitor expects to receive or experience on that webpage.

Benefits sell while features tell:

Benefits are why your visitors will enjoy your service or products and features are the attributes of your services or products. For example, web optimization is a feature of web content, while web traffic increase is the benefit of web optimization. Don’t forget to update your sitemap.xml for Google and your urllist.txt for Yahoo before submitting these to the top two search engines.

Use a Call to Action (CTA):

A CTA is an image or text that prompts visitors to take action, such as “subscribe to a newsletter”, “view a webinar”, or “request a product demo”. CTAs should direct your visitors to landing pages, where you can collect their contact information in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and sales conversions for your website.

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