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Steps to Bing Ads to Promote Your Business


Like Google Adwords, Bing Ads is a pay-per-click (PPC) advertising system. Your bid is based on how much you are willing to pay per each click on your ad. Because webpages have a limited number of places to show ads, Bing Ads auction those spaces. Therefore, you are bidding against other advertisers to get your ads into the space you want.

Unlike Google Adwords which bans affiliate marketing, Bing Ads allows affiliate marketers to promote third party products. You can even use your own affiliate ID link for the destination URL!

Here is a step-­by­-step guide that you can use if you are a beginner with Bing Ads:

1. Sign up for a Bing account using the $50 free ad link. (free coupon)
2. Sign up for an affiliate network and select a high ticket item. (see note below)
3. Pick a product that you want to promote (a product that sells a lot).
4. Apply to run that product and get approval to promote the affiliate product.
5. Once approved for a product create the first campaign on Bing with 1 ad and 1 keyword. The keyword that you use must be the exact product name.
6. Set the bid for that exact match keyword to the suggested bid in Bing for exact match only. Make sure to always un­check the content network as well.
7. Set the budget for the campaign to $10 or less.
8. Carefully monitor the campaign over the next couple days.
9. Once that campaign gets some impressions and a few clicks, rinse and repeat.
10. Use exact match (when a searcher types the exact phrase) for higher conversions.

Bing Ad for Affiliate Marketing Tips

The headline of the ad should be simply the product name. You can add “Get” or “Buy” in front of the product name or you can add an exclamation mark or a question mark to the end. The body copy of the ad should contain the main benefit of the product and a call to action to direct the reader to click on the ad. Beware of Bing Ad’s keyword suggestions and bid suggestions. Do not use them or you will just spend more money.

What is Exact Match, Phrase Match and Broad Match?

Creating, monitoring and refining keywords is imperative for efficient ad spend and optimal click-through rates. When working with keyword match options and campaign exclusions, remember these key points:

  • Broad match exposes your ads to a wider audience.
  • Broad match modifiers fine-tune your broad match target.
  • Phrase match helps prevent your ad from being displayed for irrelevant variations of your keyword.
  • Exact match precisely matches your keyword and lowers your costs.
  • Content match triggers your ad to show in the content network.
  • Use negative keywords when you know a term doesn’t apply to your business.
  • Website exclusions prevent your ads from appearing on websites that do not further your advertising goals.

What is a High Ticket Item?

Here’s a quick question for you: if your goal was to make $10,000 each month, would you rather do it by selling 1,000 products each month which paid out a $10 commission each, or, would you rather sell 10 products that paid you a $1,000 commission each? Both will get you to $10,000 each month. But the high ticket item ($1,000 commission) is much easier to achieve than the low ticket item ($10 per commission).

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