Vancouver Marketing Product Manager
LIZA J. LEE
Marketing Product Manager: Marketing project management, corporate communications and marketing automation since 2001
Corporate Experience: TELUS Mobility, Seagate, PwC, Sage, IBM, Microsoft, HSBC, BCAA, ICBC, Western Union Business Solutions and Symcor
Agency Experience: AQUENT, Rethink, JWT, Open Road, Blast Radius, Guaranteed SEO, PCIS, Content Strategy and Skunkworks
Marketing Product Manager Resume (PDF)
Marketing Project Management – Campaign lead for product launches and implementation of marketing programs from small businesses to enterprise corporations.
Content Marketing – B2B technology at PCIS, IT Consulting for IBM and Microsoft solutions, Symcor fintech security solutions, Sage (Simply Accounting), TELUS Mobility for e-commerce and user guides and Seagate account at Blast Radius.
Corporate Communications – Collaborations with creative directors, UX, IA, programmers, designers, marketing team and clients for web development, content strategy, editing and documentation of website and intranet redesign projects with UI/UX, wire framing and analytics.
Marketing Automation – Optimizing funnel from copywriting, PPC, landing pages, email forms, call-tracking and analytics to attract, nurture and convert leads for web KPIs.
Technical Skills: Adobe CS, Adobe Contribute, WordPress, HTML, CSS, Unbounce, SalesForce CRM, Pareto Dynamics CRM, Eloqua, Mailchimp, Aweber, Google Analytics, PPC, Facebook, SEO Keywords, Landing Page Optimization and Copywriting
Industries: Investments, Life Insurance, Exit Planning, M&A, Auto Insurance, Disability Insurance, ICBC Claims, Global Payments, Mortgages, Fintech, Real Estate, Oil & Gas
Copywriting Samples: Download 2001 to 2017
“Adding measurable value with creativity, transparency and integrity, to achieve sustainable growth.”
“Liza has successfully implemented the Pacific Coast Information Systems Ltd. (PCIS) B2B marketing programs, using both traditional and online media. This has resulted in promoting PCIS brand, communications, products, and services to help maximize sales for the company. Liza is very focused on the task, paying attention to details and always delivers on time.” www.PCIS.com
“I own an SEO company based in Vancouver. Liza is a great person to help get your content on your website when you have neither the time or inclination…and some people may find they lack the skill for writing specifically for the internet. Liza makes it easy for both the client, and me. I first hired Liza to do some copywriting for a client in 2009, the client was very happy. If you have any questions, please feel free to contact me.” www.GuaranteedSEO.com
“It has been a privilege working with and promoting Liza Lee. We have referred many clients to Liza for copywriting and editing services and they have all been extremely satisfied. It is great to work with someone like Liza. I am completely confident that she will provide excellent work and treat each client with the utmost professionalism.” www.BarterFirst.com