Vancouver Digital Marketing
LIZA J. LEE
Vancouver Digital Marketing Since 2001 – Technology & Financial Services
Corporate Experience – Fortis BC, TELUS Mobility, Seagate, PwC, Sage, IBM, Microsoft, HSBC, BCAA, ICBC, Western Union Business Solutions and Symcor
Agency Experience – AQUENT, Rethink, JWT, Open Road, Blast Radius, Guaranteed SEO, PCIS, Content Strategy and Skunkworks
Digital Marketing Resume (PDF)
HIGHLIGHTS SINCE 2001:
Content Strategy & SEO – Technology (web development, SaaS, fintech, wireless, biometrics) and financial services (insurance, investments, direct savings, mortgages, global payments).
Digital Marketing – Optimizing funnel from copywriting, PPC, landing pages, email forms, call-tracking and analytics to attract, nurture and convert leads.
Marketing Project Management – Campaign lead for product launches and implementation of marketing programs from small businesses to enterprise corporations.
Website redesign projects: With stakeholder meetings, persona developments, content audits, style guides, user-testing, content rewriting, CMS editing and onsite optimization with SEO keywords into the new wireframes to improve UX, e-commerce and / or to reduce call centre volumes
Copywriting Samples: Download 2001 to 2017
“Adding measurable value with creativity, transparency and integrity, to achieve sustainable growth.”
“Liza has successfully implemented the Pacific Coast Information Systems Ltd. (PCIS) B2B marketing programs, using both traditional and online media. This has resulted in promoting PCIS brand, communications, products, and services to help maximize sales for the company. Liza is very focused on the task, paying attention to details and always delivers on time.” www.PCIS.com
“I own an SEO company based in Vancouver. Liza is a great person to help get your content on your website when you have neither the time or inclination…and some people may find they lack the skill for writing specifically for the internet. Liza makes it easy for both the client, and me. I first hired Liza to do some copywriting for a client in 2009, the client was very happy. If you have any questions, please feel free to contact me.” www.GuaranteedSEO.com
“Liza excelled in her role as lead copywriter for all marketing campaigns while working at Sage. Liza consistently delivered projects on time despite working with very short deadlines. Her ability to multi-task and communicate clearly with various stakeholders immensely attributed to her success. In addition to her excellent quality of work, Liza was extremely personable with our team from day 1 and was proactive in providing solutions to several campaign challenges. She will be an asset to whichever company she chooses to work.”
VP Sales & Marketing, Scoop